Be Adaptive puts the ‘good’ in ‘Good Company’

Be Adaptive puts the ‘good’ in ‘Good Company’

Thursday, September 26, 2013

​So far on the road tour – as well as during the initial search for companies – the “Good Company” crew has come across hugely diverse groups of businesses, products, families and teams of employees. With all the innovation and inspiration behind these businesses, there has been no shortage of fascinating examples of successful American entrepreneurs.  Not one to disappoint, the eighth company on the tour has provided us with a truly heart-warming story and a wonderful illustration of how dedication to helping others can be the biggest reward of all.  

Be Adaptive of Columbia City, Ind., is a family-run business that is committed to designing and building high-quality adaptive hunting and shooting equipment for disabled outdoorsmen. The mission behind their products is to help physically challenged people get back into doing the activities they love, such as: hunting, shooting, fishing, archery and riding ATVs.  Be Adaptive specializes in activity trays, hand controls, lifts for ATVs and shooting rests for rifles, shotguns, pistols, crossbows and compound bows; but also welcomes new requests that will further assist in compensating for all types of physical disabilities. 

The idea behind Be Adaptive equipment began with a simple, yet extremely kind, gesture by owner Brian Kyler. After a friend sustained severe injuries from a motorcycle accident that left him as a quadriplegic, Kyler used his background in machinery to assist with wheelchair issues when they arose. From there, his assistance snowballed into finding ways for his friend to regain the ability to participate in outdoor activities he loved. As the number of products Kyler was able to create grew, so did the interest – most of which was garnered online – and Be Adaptive was officially born.

“Be Adaptive Equipment has manufactured adaptive equipment for the past 11 years, and most people don’t know we’re here because we’re such a unique business,” said Kyler. “We’re very excited and honored for being featured in the ‘Good Company’ series. We hope to highlight small town America and our pride in our business and community.”

Like most good entrepreneurs, Kyler was able to recognize a problem and find a solution for it. However, it’s not every day that the products of a small family business are able to make such an enormous impact. Whether Be Adaptive products allow people to do something that they’ve never done before, or let them return to their favorite hobbies, the sole purpose of this business is to improve the quality of life for their customers. And with a mission that that powerful, there’s an understandable ripple effect of happiness that reaches the friends and families that are able to watch their loved ones have a good time.

“Be Adaptive isn’t just a good company – they’re amorally good company,” said director Daniel Maitland. “What they are creating and how they are helping people completely transcends profit numbers and monetary figures.” 

MultiView would like to thank Brian Kyler, his family, customers and the Be Adaptive team for taking part in the filming of this episode. The “Good Company” crew would also like to send a huge thank you to Be Adaptive’s mechanical masterminds for lending a helping hand with fixing our editing equipment. Don’t forget to follow along with the “Good Company” crew at as they continue their road trip around the country as they dive further into the world of unique American businesses. 

About MultiView, Inc.Dallas-based MultiView is the leading B2B digital media publisher in the association world. We are the number one provider of royalty-revenue to associations across North America. Our news briefs, educational content and buyer’s guides connect professionals with the industry-specific information, products and services they need.  To learn more about MultiView, visit




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